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8 Clever Ways HubSpot Boosted Attendance at Its Annual Conference

INBOUND's location at the BCEC in the Seaport, a vibrant neighborhood in Boston, plays a significant role in its success. “We’ve shifted from wanting to control every space in the Seaport to embracing a SXSW-like model,” Tooley said. Rather than monopolizing venues, HubSpot encourages partners, sponsors, and even attendees to host their own events throughout the neighborhood.

This strategy creates a more dynamic experience, allowing attendees to move seamlessly from breakfast meetings to the main conference and onto networking events in the evening, Tooley noted. "The entire Seaport lights up during INBOUND," she added, resulting in what feels almost like a 24-hour event.

 

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Testimonial

"The champion of this department was Levy Restaurants, an event and catering company associated with Hynes Convention Center. Levy’s cupcakes were basically beyond words. I’ve never tasted a better crafted cupcake in my entire 26 year-cupcake-eating-life."

- Jessica Cickay, Food Blogger

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Featured

8 Clever Ways HubSpot Boosted Attendance at Its Annual Conference

INBOUND's location at the BCEC in the Seaport, a vibrant neighborhood in Boston, plays a significant role in its success. “We’ve shifted from wanting to control every space in the Seaport to embracing a SXSW-like model,” Tooley said. Rather than monopolizing venues, HubSpot encourages partners, sponsors, and even attendees to host their own events throughout the neighborhood.

This strategy creates a more dynamic experience, allowing attendees to move seamlessly from breakfast meetings to the main conference and onto networking events in the evening, Tooley noted. "The entire Seaport lights up during INBOUND," she added, resulting in what feels almost like a 24-hour event.

 

Read More Here 

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Video Save That Stuff Tour

Save That Stuff Tour

The Massachusetts Convention Center Authority (MCCA) and its partners from ABM had the opportunity to tour Save That Stuff in Charlestown, MA. Founded in 1990 by Erik Levy, Save That Stuff is a waste collection facility that offers an eco-friendly alternative to traditional waste disposal methods. Save That Stuff helps educational and governmental institutions like the MCCA uphold commitments to corporate social responsibility, sustainability, and cost control. The MCCA has worked with Save That Stuff for 10 years to reduce our convention centers’ recyclable waste. In a typical year, the MCCA recycles an average of 774 tons between the Hynes and the BCEC with Save That Stuff!

Testimonial

“There’s nothing more rewarding to me than seeing a city-kid on a boat for the first time — smiling, confident, and amazed after catching their first fish. To keep our program running, we rely on the generosity and support of programs like the MCCA’s Community Partnership Grants. Their commitment to community programs, particularly youth programs, makes our small operation and all those smiles possible.”

- John Hoffman, Fishing Academy, Brighton, MA

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Evolv Technology’s Latest Software Update Designed to Simplify Security Management and Reporting

“The monthly reports, live screening, and alert images in the portal are my favorite features from this latest update. My leadership team is interested in understanding the flow of guests at our entry points, and how many potential threats we are stopping, which this data helps visualize for them. We can’t get streamlined data like this anywhere else,” said Pat McDonough, public safety manager-event operations with the Massachusetts Convention Center Authority Department of Public Safety.

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Testimonial

"The BCEC is one of the few convention centers that offers free Wi-Fi service throughout the facility. It eliminates the need to negotiate this "must-have" service, results in considerable savings and satisfied attendees!

- Linda S. Bailey, CMP, National Fire Protection Association

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